GOOD
SOUP
MEDIA
Did you know that 80% of B2B social media leads are generated on LinkedIn?
LinkedIn has never been more powerful, or more confusing. Want to know how to take advantage of this powerful platform? Good Soup Media has spent the time to learn the ins and outs of the LinkedIn platform so that you don't have to.
Attention
is Online...
A powerful online marketing strategy is the greatest way to drive attention and customers to your business, but not every social media platform is a fit for your business. Focusing your marketing efforts on the right channels will help create the biggest impact and connecting all of the elements of your marketing strategy together can multiply the effect of your advertising dollars. Your business is unique. Your online marketing plan should be tailored specifically for you. That's where Good Soup Media can help.
Our Expertise
Online marketing is our area of expertise. These are the platforms we've used to provide powerful results for our clients.
LinkedIn is the most powerful B2B social media platform. Effectively using its organic posting and paid advertising is an absolute must for businesses focused on contacting key decision makers and building positive brand associations in their industry.
Google Ads
Google is a giant when it comes to Online Advertising, encompassing everything from search ads to YouTube pre-roll video content. It's important to understand which elements Google offers that are necessary and which are distractions for your business.
Website
Design
Your website is your own personal address for your business online. Making sure the messaging and design is consistent with your advertising is what can make or break your success with online marketing. Having clear call to actions and site structure is key to improving your online presence and building trust with new customers online.
Facebook is still an online marketing power despite having seen a decline in recent years. Depending upon your ideal customer, Facebook could still be the platform that works best for your marketing needs.
Instagram is still alive and well as an advertising platform for certain kinds of brands. If your ideal customer is a little bit younger, Instagram is the place where their attention lies a great deal of the time.
Marketing
It's one of the oldest forms of online marketing and it is still one of the most powerful. Collecting email addresses and creating engaging email campaigns for new subscribers/opt-ins is crucial for some businesses to drive sales and build trust with their audience.
Our Services
Step 1: Create a Plan
It's important for us to understand your business. After speaking with you and doing research into your industry we will create an online marketing plan that is tailored specifically to you. We will determine which platforms are the most important and how these marketing initiatives can work together to provide the greatest results.
Step 2: Create a Budget
Once we've determined which platforms to focus on we'll discuss with you how best to distribute your marketing dollars. Combining your allocated budget with our knowledge of platforms and common campaign spending practices we will create a distribution of funds that provides you with the largest impact. It's not about spending more. It's about using the funds available in an intelligent way.
Step 3: Implement the Plan
With the budget organized, it's time to put our plan into action. Good Soup Media will use their expertise gained from years working in online marketing to provide you with the results you're looking for.
Step 4: Reporting
Good Soup Media will provide you with weekly and monthly reporting on relevant statistics and metrics. With this information we will be able to make quick and accurate adjustments to the campaigns and we can track real data that shows the meaningful improvements that your well constructed online marketing plan has had for your business.
Ready to find out more?
We're ready to serve you. We'd love to schedule a call to learn more about your business and industry so that we can advise you on the best use your time, energy and advertising dollars. It's not about "more". It's about the right combination of ingredients that work together for you. That's the Good Soup way.
Contact Us